Stay with local families
Trek through remote villages
Ride hidden mountain roads
Taste home-cooked local food
Learn traditions and crafts
Capture breathtaking lancscape
Journeys Across Vietnam
From mountains in the North to water in the South. We create deeply personal experience that you hardly find elsewhere.
Loved by travellers who explore deeper with YESD
We’re proud to create meaningful experiences and lasting memories. Here are some of the amazing people who’ve traveled with YESD.
What make us different?
More than a tour. A different way to experience Vietnam
1. Vietnam beyond the touristy spots
We’ll take you deeper into our communities. Our local team will guide you through quieter routes and build genuine connections that most travelers rarely encounter.
2. Build your own story for your trip
The best journeys aren’t copied from a template. We tailor every itinerary to your interests, pace, and the stories you want to bring home.
3. Local tour guides. Trusted companions
All YESD guides are selected from local community and trained by us, combining local expertise with knowledge of culture, safety and responsible travel.
4. Small moments on trip. Lasting memories
Travel at your own pace. From home-cooked meals with local families to a story with a Tay farmer, we’ll create memories you’ll want to share.
5. Built on 10+ years of connections with locals
Since 2015, we’ve built lasting partnerships with local communities, guides, and host families across Northern Vietnam to create authentic experiences that take years to develop.
6. Your tour gives back to communities
YESD social enterprise ensures every trip create jobs & long-term development in the local community. Since 2015, we’ve worked with 20+ ethnic groups to ensure tourism benefits the local people.
Meet our team
Big hearts, warm welcomes
Tuyet Trinh
Founder
Giang Thi Chi
YESD local guide in Sapa
Thien Nguyen
Director of Thon Tha Tourism Cooperative
Lim Nguyen
YESD trekking guide
Our Impact
Travel with purpose
20+
Ethnic minorities benefited from our projects
400+
Local people supported by YESD
30-300%
Increase in income for local families
6000+
People benefited from our projects
OUR STORY
Every destination has a story.
Ours began in Ha Giang, where we saw tourism bringing new opportunities—but also new responsibilities. So we created YESD to ensure travel benefits the people who make each destination extraordinary. Today, that vision continues across Vietnam through authentic journeys that create meaningful connections and lasting impact.
Meet Our Story2015
YESD was founded with a vision to make tourism a force for good.
2016
- Started training local youth, guides and homestay hosts.
- Co-design experience packages with local communities.
- Our first customers.
2017
Launched our first educational and service-learning journeys, connecting students with local communities.
2018
Expanded responsible tours across Northern Vietnam.
2025
- YESD marks 10-year journey of making impact.
Today
- 3,000+ private tours organized.
- 20+ ethnic minority communities supported
- 50+ tailor-made journeys across Vietnam.
- More than 10 educational trips with trusted partners.
