YESD (Youth Employment and Society Development) is a social enterprise, founded by three friends: Tuoi, Trang and Tuyet. We were brought together by our common passion to help local communities and to provide authentic responsible tourism experiences in northern Vietnam. We have the same background of working for Non-governmental organizations to support local disadvantaged people. Our team shares the same passion and dream to build up a more beautiful society via responsible tourism projects.

Thus, we have been carrying out tourism projects in various remote areas in northern Vietnam since 2014, providing local ethnic communities with education and career development in the tourism industry. YESD assists homestays owners in managing their own business, trains local guides, provides English classes and organizes community development projects that benefit a larger community. Our dedication to supporting the local community allows us to provide authentic, professional and memorable tours to you.


YESD’s mission is to increase employment for underprivileged youth in the tourism sector and promote responsible tourism. We do this by educating a new generation of tour guides and increasing the skills of indigenous people. Our students are trained in many areas, from Vietnamese history to the fundamentals of responsible tourism. We teach them the steps needed to protect the environment and preserve their culture and traditions. Moreover, we instill in them a passion for passing along their knowledge and cultural sensitivities to international visitors, enriching their experience.


Vu Hong Tuoi

Education Advisor

Mai Thi Thu Trang

Responsible Tourism Project Manager

Trinh Thi Tuyet

International Cooperation Manager



We give local people employment, income and learning opportunities so they are directly involved in your tourism experience. Our guides and hosts will give you a special insight into culture and life in Vietnam.


We aim to minimise the negative impacts of tourism on the environment and the local community while contributing positively to local economies. We don’t just talk responsible tourism, we act!

Tours that translate

10% of all profits from our tours go towards a community fund. This money allows us to make infrastructure improvements and provide other important resources to those in need.