About Us

Our Story

YESD (Youth Employment and Society Development) is a social enterprise, founded by three friends: Tuoi, Trang and Tuyet. We were brought together by our common passion to help local communities and to provide authentic responsible tourism experiences in northern Vietnam. We have been carrying out tourism projects in various remote areas in northern Vietnam since 2014, providing communities with education and career development in the tourism industry. YESD assist homestay owners in managing their business, train local guides, provide English classes and organise development projects that benefit the wider community. Our dedication to supporting the local community allows us to provide authentic, professional and memorable tours to you!

Our Mission

YESD’s mission is to increase employment for underprivileged youth in the tourism sector and promote responsible tourism. We do this by educating a new generation of tour guides and increasing the skills of indigenous people. Our students are trained in many areas, from Vietnamese history to the fundamentals of responsible tourism. We teach them the steps needed to protect the environment and preserve their culture and traditions.  We also instil in them a passion for passing along their knowledge and cultural sensitivities to international visitors, enriching their experience.

YESD FOUNDERS

Vu Hong Tuoi

Education Advisor

Mai Thi Thu Trang

Responsible Tourism Project Manager

Trinh Thi Tuyet

International Cooperation Manager

Responsible tourism

YESD assists the communities that we visit. We help to provide local people with education, employment, income and improve local infrastructure.

why travel with yesd?

Authentic

We give local people employment, income and learning opportunities so they are directly involved in your tourism experience. Our guides and hosts will give you a special insight into culture and life in Vietnam.

Responsible

We aim to minimise the negative impacts of tourism on the environment and the local community while contributing positively to local economies. We don’t just talk responsible tourism, we act!

Tours that translate

10% of all profits from our tours go towards a community fund. This money allows us to make infrastructure improvements and provide other important resources to those in need.